Best Marketing & Social tools for freelancers (2026)

We don't score tools with made-up ratings. Instead this guide splits the 6 Marketing & Social tools we list by how you can start: free or freemium options first, then paid-only products. Order is alphabetical within each group.

Free or freemium (3)

Buffer

Social media scheduling with an AI assistant.

Marketing & SocialFreemium

Mailchimp

Email marketing with AI content tools.

Marketing & SocialFreemium

Semrush

SEO and marketing suite with AI tools.

Marketing & SocialFreemium

Paid (3)

Hootsuite

Social media management with OwlyWriter AI.

Marketing & SocialPaid

Surfer

SEO content optimization with AI writing.

Marketing & SocialPaid

Taplio

AI tool for growing on LinkedIn.

Marketing & SocialPaid

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